CAPS San Bernardino Unified City School District

StudioELREY was tasked by Creative Afterschool Program for Success (CAPS) to develop an identity and collateral system of brochures for its no-cost Creative Afterschool Program for Success. We worked closely with a large team of teachers and staff to understand CAPS’ underserved and economically disadvantaged student population, then developed a series of brochures communicating the benefits of CAPS to the parents of elementary and middle school children. We also created individually branded brochures for each of the district’s high schools, speaking directly to their students in their own language.

CAPS experienced a significant increase in student enrollment, especially among high schoolers, as well as raised community awareness and affinity for their program.